Nearly thirteen years ago my friend Marianne had the idea that we should start a blog and share our funny email conversations about clothes and shoes and makeup and fashion because if we were cracking ourselves up, surely we could make other people laugh too, right?
Also, why not post real, affordable outfit photos in which we smile instead of gazing at our toes? 2010 was the heyday of the fashion/style blog and we wanted to be part of it.
In the thirteen years since a lot has happened: jobs, kids, serious illness, divorce, big moves, big life changes. Marianne, with two kids and a real-ass grown-lady job, relinquished the blog to me quite a while ago (though she still contributes in so many ways) and eventually our conversations moved from email and text to Marco Polo videos, so it stopped being easy to transcribe them and also started feeling a little over-share-y. A lot of what you originally came for is gone - the cute boys, the fashion snark, drinking gin in a ditch, the convo posts. These things all came to a natural end but it was super fun, wasn't it?
So here's what's happening. I just got my own new grown-lady job here in Oregon, which is exciting! I'd been working my old job East Coast job remotely and had worked there for nearly nineteen years(!) so this is a huge life change for me. What does that mean for the State of the Blog? I think it means it's time to re-evaluate.
Before I tell you my ideas I just want to thank you all for reading, especially those of you who have been here since the beginning. I honestly consider you all my friends (and some real honest-to-god friendships have come from the blog! I feel so fortunate.) It's so nice to have an EXCELLENTLY smart and cool community of people who read what you write. I can't thank you enough.
Now, time to talk. With the new job I won't have the time to post regularly and I don't want to be the blog that used to be cool but now only posts shopping links. It feels like that's where it's been headed and it bums me out. However, I also don't want to lose this great community! So, I have some ideas. Would you rather:
- Instagram for outfits and a monthly round-up blog post ("Stuff I Like" style with recs and reviews)
- Instagram only, with outfits in the grid and recs linked in stories
- Kill it dead, this blog has run its course
Vote in the comments! I'll also post a poll in an IG story so you can all vote that way if you'd rather. In the meantime, I'm going to take a break from the blog so I can focus on the new job and on getting my foot healed up. See you on Instagram!